![]() They needed to find a way of shifting advertising spend to maintain conversion rates on available items. ChallengeĪs COVID sent the world into lockdown in March 2020, and Amazon delayed shipping on non-essential items, the Skai team in partnership with Spin Master experienced a dip in its Amazon Advertising conversion rates compared to the previous week. ![]() Spin Master has been working with the Skai Expert Services team to manage its Amazon Advertising campaigns on Skai Ecommerce since February 2020. Its brands include GUND, Etch A Sketch, PAW Patrol and more. Spin Master is a leading global children’s entertainment company with innovative toy lines, entertainment properties and digital games and toys.
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